Marketing Analytics and Product Analytics: Understanding User Journeys and Getting Into the Industry

George Firican
3 min readJun 26, 2023
Marketing Analytics and Product Analytics: Understanding User Journeys and Getting Into the Industry

Marketing analytics and product analytics are crucial aspects of understanding user behavior, optimizing conversions, and driving business growth. In this article, we will explore the importance of user journeys, the distinction between marketing analytics and product analytics, and provide insights on how to enter the…

--

--

George Firican

Data governance & BI professional, ranked among Top 5 Global Thought Leaders on Big Data, founder of LightsOnData.com and Co-Host of the Lights On Data Show.