How to Become a Data-Driven Organization

George Firican
3 min readMar 13, 2023


A data-driven organization recognizes the importance of collecting raw data and understands that it shouldn’t make business decisions using raw data alone. Instead, they collect, analyze and derive insights from data to address business problems, identify new growth opportunities, and drive profitability. In essence, data-driven organizations use data for several use cases, such as analyzing customer survey responses and demographics, observing customer behavior, and purchase patterns, and more.

Today, Jordan Morrow, popularly known as “The Godfather of Data Literacy”, will educate us on how to become data-driven and why it is essential for organizations to be data-driven. Jordan is the VP and head of data and analytics at BrainStorm and a global trailblazer in data literacy. Having built one of the world’s first data literacy programs, he served as the chair of the advisory board of the data literacy project and has spoken at numerous conferences worldwide. He’s an active voice in the data and analytics community and has helped companies and organizations worldwide, including the United Nations, to build and understand data literacy.

You will want to hear this episode if you are interested in:

  • [00:04] Introduction to today’s guest, Jordan Morrow
  • [02:26] Jordan’s hobbies
  • [04:13] What it means to be data-driven
  • [07:21] The noticeable gaps in data literacy
  • [12:15] Tools and technology to help organizations become more data-driven
  • [16:05] Steps to becoming a data-driven organization
  • [23:42] Using communication to manage data literacy
  • [24:50] Upcoming: Be Data Analytical
  • [25:41] Shifting responsibility between business and IT
  • [27:16] Examples of organizations that became data-driven
  • [30:39] Running further than driving in one trip in a Tesla

Notable Quotes

  • I love books, and I think books have power. I think learning has power, which may be why I’m drawn so much to data literacy.
  • Being data-driven, let’s just simplify this straight up for everyone; it just means that you’re utilizing data and analytics to help in your decision-making processes. It’s that simple.
  • If we’re not doing well, we have to have honest conversations, find the gaps, learn from them, and then build them out.
  • If you don’t have end users, individual contributors and data users who are confident and comfortable in using data, that gap is going to be a big issue because you’re democratizing it out.
  • We could give people skills on using the tools, but if we don’t give them school skills on using data, they’ll be back looking for a new tool a year later.
  • We have to balance these data skills with tool skills, but the overarching theme should be, what is our objective as a business? How is data supporting it? What tools will support that?
  • Being able to simplify complex data down into the simple so that non-data professionals or leaders can hear it and buy-in and understand is a key talent that individuals that are data professionals can have.
  • If we are data professionals, we must be good at allowing people to question our stuff.

About Jordon Morrow

Jordan Morrow is known as the “Godfather of Data Literacy”, having helped pioneer the field by building one of the world’s first data literacy programs and driving thought leadership. Jordan is Head of Data, Design, and Management Skills at Pluralsight and a global trailblazer in the world of data literacy, having built one of the world’s first data literacy programs. He served as the Chair of the Advisory Board for The Data Literacy Project, has spoken at numerous conferences around the world, and is an active voice in the data and analytics community. He has also helped companies and organizations around the world, including the United Nations, build and understand data literacy.

When not found within his work of Data, Jordan is happily married with 5 kids. Jordan is also an avid trail runner and loves fitness, entering and racing in multiple ultra-marathons, and having fun adventures in the mountains. Jordan is an avid reader, often reading (or using Audible) to go through multiple books at a time.

Resources mentioned

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George Firican

Data governance & BI professional, ranked among Top 5 Global Thought Leaders on Big Data, founder of and Co-Host of the Lights On Data Show.